Tahara city is located at the southern tip of Aichi prefecture, and represents almost the entire municipal area of the Atsumi Peninsula surrounded by the Pacific Ocean, Ise Bay and Mikawa Bay. It is an area with a diverse natural environment, and is rich in history, culture and tourist attractions.
The city has a fine balance of industries such as agriculture, fishing, manufacturing and commerce, and in particular, has evolved into a thriving industrial city famous for some of the country's leading agriculture and manufacturing industries.
In 2006, the city proudly held the country's number one position in terms of gross agricultural output, and is engaged in highly profitable areas centering around ornamental plants such as chrysanthemums and roses, vegetables such as cabbage and broccoli, and meat such as beef and pork.
The city is renowned throughout Japan for its manufacturing prowess, particularly in the transportation equipment manufacturing industry, and in 2008, was the third largest manufacturer in terms of the value of shipped manufactured products in Aichi prefecture, the nation's number one producer.
And in terms of tourism, Tahara has been blessed with a wealth of charms such as oceans and mountains that highlight the natural beauty of the peninsula, with scenic spots such as Irago Cape, Mt. Zao and Pacific Long Beach being particularly popular among the many visitors to the city.